Date Published 22 January 2024
The property market is a fast-paced and confusing world, so you'll need a good agent on your side to help you navigate its complexities. Finding the right agent is crucial to the outcome of your sale, so to ensure that you make an informed decision, it's important to ask all the right questions.
Here are 10 key questions you should ask your estate agent before committing to working with them.
What is their experience in the local market?
You'll need to know how much experience your agent has in the local market, as they should be able to provide local market insights such as trends, values and any potential challenges. Don't settle for the cheaper option, as an experienced agent is better equipped to help you navigate the intricacies of your specific area, enabling a better outcome for your sale.
Can they provide any client testimonials?
Reputable agents are proud of their client testimonials and references, so they will be more than happy to share them with you. Customer feedback can give you valuable insight into any business' reputation, so don't hesitate to ask for this information or check the customer ratings online.
What's their marketing strategy?
When the market is competitive, a robust marketing strategy is what will make your home stand out to potential buyers. Make sure to enquire about the agent's approach to marketing, including both online and offline channels, professional photography, and any unique strategies they might use to showcase your property effectively.
How will they determine the value of your property?
Receiving a professional valuation is one of the most important steps to selling your home, so you'll need to know that your agent has a solid and reliable strategy. A good agent will consider a multitude of factors, such as recent sales in the area, the condition and appearance of the property, and current market demand. Using this information to paint a full and accurate picture ensures that your property is competitively priced.
Is your property ready to sell?
While selling ‘as-is' is sometimes a viable option, an agent will be able to assess your home during your valuation and advise you on any necessary repairs or additions. Ask your agent whether your home is ready for the market, or if it could benefit from a spruce-up to bump up its value.
How will they communicate with you?
The key to any successful partnership is effective communication, so make sure to discuss your preferred mode of communication with your agent. Whether it's emails, phone calls, or face-to-face meetings, setting your expectations early on will help to avoid any misunderstandings.
How long does it take to sell houses in your area?
Knowing the average time it takes to sell a home in your area will help you manage your expectations and form a realistic plan. It also gives you an idea of how efficiently your agent can sell properties in your location.
Do they have experience handling properties similar to yours?
Every home is unique, but some fall into specific categories which require the careful handling of an expert (e.g., period homes and luxury properties), so make sure your agent has had experience selling similar listings. This experience can be invaluable when it comes to finding the right buyer and selling for the right price.
How do they handle negotiations?
The skill of negotiation is a crucial one in all areas of the property market. Ask your agent about their approach to negotiations and how they plan to secure the best deal for you while also maintaining a positive relationship with potential buyers.
What happens if your property doesn't sell?
Lastly, it's important to ask your agent about what their strategy will be if your property doesn't sell within the agreed timeframe. Whether it involves reevaluating the marketing plan or adjusting the pricing strategy, having a clear plan in place shows that your agent is prepared for any curve balls, allowing you peace of mind throughout your sales journey.
For more information, contact our expert team today
